TagsTokyo and Shichiin Jinja
TagsTokyo｜Overall Concept and Worldview
TagsTokyo is a platform focused on exploring urban perception, place-based experiences, and human connections.
It not only documents landmarks such as restaurants, streets, parks, and exhibitions,
but also seeks to guide people to rediscover the texture of life and the meaning of existence amidst the accelerated and fragmented conditions of urban living.
This exploration system is founded on the worldview of Shichiin Jinja and the Shichiin Mori.
Shichiin Jinja and the Deity of Perception
Shichiin Jinja exists within the hidden layers of the city’s collective memory and enshrines a deity of perception.
This deity, rooted in the faith of ancient village communities, safeguards people’s ability to perceive the subtleties of the world and form connections with one another.
As the pace of the times accelerated, people’s perception gradually dulled, and connections between individuals and the city weakened.
The deity thus fell into slumber, leaving only a faint remnant of divine power.
Yet within the modern metropolis, there are still those who continue to explore, experience, and perceive the fine details of life, and their faint yet persistent voices have gradually begun to reactivate the deity’s power.
In response to these quiet but genuine calls, the deity released seven guardian beings—the Shichiin Mori.
The Mission of the Shichiin Mori and Their Domain Guidance
The Shichiin Mori are fragments of the deity’s power.
Each Mori symbolizes a particular mode of perception and corresponds to a typical domain of urban life.
| Guardian | Symbolic Domain | Website Category |
|---|---|---|
| Takama | Distant vision and sense of belonging | Lodging (Hotels, Inns) |
| Mitsune | Flow and childlike spirit | Parks and Nature |
| Komachi | Judgment and contemplation | Cultural Facilities (Museums, Heritage) |
| Ponta | Enjoyment and gathering | Dining |
| Gonta | Focus and experiential depth | Wellness and Activities |
| Kiyomi | Wishes and materiality | Shops and Markets |
| Akane | Rhythm and passion | Entertainment |
The Shichiin Mori are dispersed throughout the city, marking locations and suggesting experiences,
guiding people to rediscover the depth of life and the subtle ties between individuals through their everyday movements.
The place categorization system on the TagsTokyo website is designed based on the domains assigned to each Shichiin Mori,
with each category corresponding to a distinct facet of urban sensory experience.
Tokyo Diary｜The Mechanism of Offering and Recording
Complementing the guidance of the Shichiin Mori, another axis exists in the form of Tokyo Diary.
Within TagsTokyo, users are not only guided to explore places and experience the city,
but are also encouraged to document their perceptions and experiences in the form of diary entries.
Each entry in the Tokyo Diary represents a small offering to the deity of perception.
These diaries not only organize individual experiential memories,
but through sharing and openness, they foster subtle yet authentic connections between experiences,
becoming small threads that reweave the fabric of urban perception and human relationships.
In an era where acceleration, fragmentation, and isolation continue to intensify,
Tokyo Diary becomes a concrete practice for resisting disappearance, sustaining experience, and rebuilding the continuity of urban life.
Final Summary
TagsTokyo is an urban perception system guided by the Shichiin Mori and accumulated through the Tokyo Diary.
Here, places are not merely geographic points but stages where perception and stories unfold;
experiences do not belong solely to individuals but are woven into a new network of relationships through small acts of sharing.
In Tokyo, and amidst the accelerating currents of the world,
one slowly writes their own existence and creates their own connections.
